In a world of digital villains and clickbait schemes, it's easy to overlook the power of direct mail. However, direct mail can be your secret marketing weapon, even in 2023. Here's why:
Direct mail allows you to connect with your customers in a tangible and personal way that digital communication can't match. According to a study by the USPS, 73% of consumers prefer mail for receiving new product announcements, and 70% prefer mail for receiving unsolicited information from companies. When people receive a mailer, they physically hold it in their hands, creating a sensory experience that engages more of their brain than digital communication. Additionally, direct mail can be personalized to the recipient, making it more likely to be read and acted upon.
Direct mail can be integrated with other marketing channels, like email and social media, to create a powerful multichannel marketing approach. By using direct mail to drive traffic to your digital channels, you can create a seamless customer journey that maximizes engagement and conversion.